Social media and messaging
- Bio, location and a working link
- Four story highlights, properly used
- Prices visible without messaging anyone
- A direct message answered within fifteen minutes
Twelve measurements taken from the outside — your website, your Google listing and your Instagram — to see exactly where the bookings you are not taking directly are going. Free, no commitment.
The principle
A traveller choosing between your place and the one next door sees nothing beyond what I measure: how fast your page loads, whether your links work, how recent your reviews are, how long you take to answer a direct message.
The audit therefore asks for no access, no password and no internal data. It looks at your business exactly the way a guest does — then compares it with three neighbours along the coast.
Every measurement is dated, numbered and repeatable to the letter. That is what makes it possible, three months later, to run exactly the same survey and see what has moved.
The method
Each check carries a weight according to how serious it is: blocking, major or secondary. The final score is the sum of the weights of the failed checks — zero is perfect, thirty-one is an emergency.
In Morocco, unlike the European Economic Area, parity clauses remain contractually enforceable: publicly displaying a rate lower than the platform's exposes you. The direct advantage therefore has to run through a closed rate — members, returning guests — or through added value. Breakfast costs less than a point of commission.
The dashboard
An indicator only enters the audit if it meets three conditions: measurable without any access, repeatable identically in ninety days, and explainable in one sentence. A great many technical metrics fail the third.
| No. | Indicator | Unit | Healthy threshold | Measured with |
|---|---|---|---|---|
| 1 | Mobile page load speed | seconds | under 2.5 s | PageSpeed Insights |
| 2 | Dead booking links | of total tested | 0 | Clicked by hand |
| 3 | Security certificate | valid or not | valid | Browser |
| 4 | Clicks to reach a price | count | 2 at most | Path from the home page |
| 5 | Google reviews in the last 90 days | count | 5 or more | Google listing |
| 6 | Average Google rating | out of 5 | 4.5 or more | Google listing |
| 7 | Owner replies to reviews | % | 80% or more | Last twenty reviews |
| 8 | Rank in the local pack | position | in the top three | Location-set search |
| 9 | Mentions in AI answers | across 3 queries | 1 or more | ChatGPT, Perplexity |
| 10 | Direct message reply time | minutes | under 15 min | Dated test message |
| 11 | Prices visible on Instagram | yes or no | yes | Story highlights |
| 12 | Price gap, direct versus platform | % | direct is cheaper | Compared on three dates |
The three search queries are fixed once and for all — surf camp Taghazout, hostel Tamraght, co-working Taghazout — so that the next survey is strictly comparable.
Sample output
The figures in this section are invented for illustration. They describe no real business and are neither a measurement nor a market average. They exist only to show the shape of the output.
Of the eleven failed checks, three combine high impact with low effort: repair the dead booking link (one hour), publish the rate card in the story highlights (two hours), answer the waiting reviews and restart collecting them (half a day). The rest can wait.
The same measurements, taken the same day on three comparable businesses along the coast. This is the part of the audit that changes conversations.
| Indicator | Business A | Neighbour 1 | Neighbour 2 | Neighbour 3 |
|---|---|---|---|---|
| Mobile page load speed | 5.8 s | 2.1 s | 3.4 s | 1.9 s |
| Reviews in the last 90 days | 3 | 14 | 6 | 21 |
| Average Google rating | 4,6 | 4,8 | 4,4 | 4,9 |
| Rank in the local pack | Outside the pack | 2 | Outside the pack | 1 |
| Direct message reply time | 3 hr 47 | 8 min | 1 hr 12 | 4 min |
What makes the difference
I send a real message, during working hours, presenting myself as an interested traveller. I time it. The date and time of the test appear in the audit — a fair test is dated, otherwise it is a trap.
Everything measurable at your place is measurable at your competitors' too. One “you” column and three “neighbours” columns turn an isolated finding into a ranking — and it is the ranking that decides.
I put the same three queries to ChatGPT and Perplexity and count how often your business is named. More and more travellers plan their trip this way, and almost no business in the region measures it.
The order of magnitude
Three figures only you know. They never leave your browser: nothing is sent, nothing is stored.
Three profiles
These three profiles are built as examples. The scores, amounts and measurements are invented and describe no existing business.
The scope
A second survey, ninety days later, repeats the same twelve measurements under the same conditions. That is what tells you whether the work had an effect.
Demander l'audit — gratuit
Send me the name of your business. I measure, I compare, and I hand you the document within forty-eight hours. It is free and commits you to nothing.