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Social Camp'z
the work

Formats & visuals created

Every piece is part of a communication strategy, serving the brand's ambitions for both image and business.

Instagram reel

We produce reels to put a place, an atmosphere or an offer forward: vertical format, short edit, made to be watched to the end on Instagram.

One-off communication →

Carousel posts

We produce carousel posts to explain, compare or tell a story across several frames — here, a series made for a surf camp on this coast.

Content strategy →

First carousel slide: the basics of reading surf conditions
Second slide: swell period in seconds, and what it changes
Third slide: wave height and the level it demands
Fourth slide: wind and tides, catching the right window

Carousel post with moodboard inspiration

We build moodboards before any creative work: they set the palette, the light and the visual vocabulary of the brand.

Brand identity →

Blue mood board: palette, textures and visual references
Ochre mood board: palette, textures and visual references
Green mood board: palette, textures and visual references

Stories

We produce reusable story templates: daily conditions reports, guest reviews put forward, answers to frequent questions.

Regular communication →

Daily surf report story: swell, wind and tides for the day
Story highlighting a five-star guest review
FAQ story about getting to the property

Rash guards

We carry a brand identity across physical items: here, printed rash guards for a surf camp and its instructors.

Brand identity →

Black branded rash guard mockups for a surf camp
White coach rash guard mockups for a surf camp

The library

What a thumbnail can't show: working documents, free to download. No form, no email to leave.

Open the library 2 documents

Extract from a prospecting notebook

Six entries out of the ninety in a notebook delivered to a hostel on this coast: agencies, studios, works councils, student associations and platforms, each with its approach angle.

Download →

A sales deck

The deck sent to retreat organisers ahead of a meeting, adapted to each type of business. Anonymised: the client's name and contact details have been removed.

Download →
The free audit

I review your online presence

Send me the name of your place. I'll come back within 48 hours with a one-page read on your online presence — what's working, what's leaking bookings, and what I'd do first. No cost, no commitment.